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The Brand-Driven CEO

Embedding Brand into Business Strategy

ebook
1 of 1 copy available
1 of 1 copy available

This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand's potential in today's fast changing global marketplace.

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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