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The Power of Habit

Why We Do What We do in Life and Business

ebook
2 of 4 copies available
2 of 4 copies available
Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains—cue, routine, reward—we can change them, giving us the power to take control over our lives.

"We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.
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  • Reviews

    • Publisher's Weekly

      April 30, 2012
      Duhigg explores how habits influence individual, societal, and organizational experience and describes the social and psychological factors that create, maintain, and break habits, using a series of reinforcing anecdotes to bring his point home. Mike Chamberlain narrates this audio edition in a congenial, welcoming voice. This judgment-free approach is effective as Duhigg’s findings will likely cause listeners to reflect on their own habits—both good and bad. Most important, Chamberlain’s tone captures the mood of the book as it shifts from engaging and curious anecdotes to more academic studies, and his pacing maintains listener interest throughout. The only aspect of Chamberlain’s performance that could be improved is his rendering of quotations: sometimes his reading of quotes misses the mark and sounds inauthentic or overly dramatic. However, this is only a minor flaw in an otherwise excellent performance. Random House hardcover.

Formats

  • OverDrive Read
  • EPUB ebook

Languages

  • English

Levels

  • Lexile® Measure:1150
  • Text Difficulty:8-9

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