Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

Leapfrogging

Harness the Power of Surprise for Business Breakthroughs

Audiobook
0 of 1 copy available
Wait time: About 2 weeks
0 of 1 copy available
Wait time: About 2 weeks
Today's business environment demands leapfroggers—those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products—the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Etsy come to be? How did Four Seasons become the world's leading luxury hotel brand? What makes one leader or company thrive while others languish in mediocrity? Kaplan gives business leaders the tools to do exactly what they're taught to avoid: embrace uncertainty and invite surprises. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the seemingly "messy" process of achieving business breakthroughs. Listen in and leapfrog your way to success today!
  • Creators

  • Publisher

  • Release date

  • Formats

  • Languages

  • Reviews

    • Publisher's Weekly

      May 28, 2012
      Innovation consultant Kaplan has spent 20 years working with corporations, startups, nonprofits, and health care organizations, encouraging others to make their peace with surprise and innovation. In addition to extolling the benefits of positive surprises, Kaplan advocates for developing an environment in which innovators can create something new or do something different that produces a significant leap forward—leapfrogging. He walks readers through his seven phases of breakthroughs—sparks of surprise, engaged exploration, tangible focus, fear and doubt, the failure zone, market surprise, and breakthrough—working to get them past the problem. He holds up examples of successful consumer surprise and delight: the Nintendo Wii, Method soap, Toyota Prius, iPads, the Swiffer. Though his campaigning for fearless innovation and flexibility is compelling, there’s not enough material for a full-fledged book. Readers may find themselves energized and excited to make a start, but this offering is short on follow-up.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

Loading